Listen, Expert.

Understand, the better solution is more than a reaction to an ah-ha moment in time. Your business —it’s brand is a manifestation of effort, time, and customer acceptance.  Learn to STAND OUT like an expert customer from the beginning by observing your company from the outside as they do.

listen expert, customer service, listening, planning
Experts Understand…

The world around them has better ideas than their own. They become an active participant, they listen and are keen on mirroring the environment around them.  At the onset, the expert understands that there is more power of blending in than standing out. They recognize that problem-solving requires an active listener —and not another “I got an idea, here’s the solution,” type of visionary. The problem itself usually holds the answer and educates the expert to reveal meaningful insights to the solutions.

Experts are motivated to define unknowns and find answers. Experts are not satisfied reiterating company-centric terminology or acting on impetuous solutions. The expert doesn’t walk into a room intending to educating its audience. They’re confident being the student before a teacher.

Listen and observe before solving…

The better ideas evolve from multiple points of view.  Whether you’re identifying a business need or solving a brand design problem, you’ll need to define three distinct points of view; observation, situation, and resolution.  A single point of view may work to mend an aesthetic issue but rarely works to achieve your goal. To resolve your problems, you’ll require a deeper understanding, a clear strategy, and all three points of view. Experts don’t make the mistake of defining the solution without a clear knowledge of the problem.

observing design, ideation, testing, evaluating, curiosity, brand thinking
Problem-solvers are driven to understand why…

When you’re inside a problem, it can be crippling to recognize an outside perspective. Experts understand the best position to solve a problem is from the outside.  When you resolve without an expert, you’re forced to diagnose the problem from your view only. From the inside, you have visibility to details about the operation, culture, and history but these alone will rarely solve your problem. From the outside, an expert can clearly identify your needs, prioritize the critical success factors as well as validate their importance toward accomplishing your goal.

 

 

Author: Tim Tourtillotte Principal Graphic Designer | Owner Orbital Visual LLC
©Orbital Visual, LLC 2018

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